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Conceptual Design

Conceptual Design

Every good project starts with a concept. When designing a website, the concept is the answer to the problem the website is trying to solve. It is the story that the website is trying to tell.

The concept covers 5 areas.

  1. CONTENT STRATEGYwhat information should be made available
  2. INFORMATION ARCHITECTUREhow the information should be organized
  3. INTERACTION DESIGNhow to access the information
  4. VISUAL/INFORMATION DESIGNhow the information should look and feel
  5. CODIERUNGand how the website should be structured

All the concepts of the various parts relate to the overall concept - they make up the overall concept and the overall concept makes them. The conceptual work is therefore never finished. The concept is not a fixed unit; it is constantly evolving based on new findings in different phases of the project.

We accompany the development & implementation right from the start

We support our customers with our practical experience from many different projects, particularly when it comes to compiling and evaluating requirements and the subsequent content and technical design.

Whether website, campaign, webshop or touchscreen: Our concept developers, designers and computer scientists put their heads together and develop the optimum user interface for you.

NUMEROUS WEBSITES CAN ONLY BE USED WITH DIFFICULTY

Although many pages are beautifully designed, they lack a clear structure and grouping of information.

Visitors get lost in the pages on offer. They do not recognize at first glance what the website is about or cannot find the information they are looking for. This is where our information architecture comes in. We support you in structuring your website to improve usability and user experience.

  • CLEAR STRUCTURES
  • SHORT CLICK PATHS AND
  • MEANINGFUL NAVIGATION ELEMENTS

Design and user experience are the best prerequisites for user-friendly and high-turnover applications. This, combined with high-performance and powerful technology, is the key to your success.

We not only focus on usability, but also on 6 special factors.

  1. CONFIDENCE
  2. EMOTIONALITY
  3. AESTHETICS
  4. DEGREE OF INNOVATION
  5. BRANDING
  6. FUN TO USE

NEW BUSINESS MODELS FOR GROWTH AND FUTURE VIABILITY

The planning and development of digital business models requires a profound rethinking of technical components and the linking of new and existing business processes and interfaces. The existing strengths of companies must be profitably incorporated into new business models.

WE DESIGN INDIVIDUAL ARCHITECTURES FOR DIGITAL PLATFORMS AND ECOSYSTEMS

A key challenge in the design, construction and further development of the digital experience platform is to create a platform architecture that integrates a variety of different technologies and capabilities. At the same time, this platform must have a high degree of agility, scalability and adaptability.

BEST PRACTICE WHERE NECESSARY, INNOVATION WHERE POSSIBLE

We rely on flexible and modular platform architectures that we develop in agile, cross-functional teams. We do not engage in dogmatic discussions on purely philosophical issues such as the discourse between "best of breed" vs. "best of suites". Instead, we rely on a large number of tried-and-tested patterns and select the right sub-components for each individual case.