GVG Glasfaser GmbH is driving the expansion of modern fiber-optic infrastructure in Germany. Digital visibility and performance are becoming increasingly important. Therefore, a comprehensive digital marketing strategy is a key component of successful marketing. To develop this strategy in a future-proof manner and, at the same time, derive a clearly defined vision for future development and corresponding action planning, a joint concept was developed in collaboration with I-D Media.

In a highly competitive and regionally focused market environment, it is important to reach potential customers early on through various targeted channels. Prospective customers must be able to obtain comprehensive information about the offerings and services, have the opportunity to sign a contract easily and conveniently, and access additional services online throughout the customer relationship.

In addition to strategic positioning, this also requires evaluating the technical and systemic foundations and developing them in a way that ensures their long-term viability.

The goal of our project was to conduct a thorough assessment of the company’s current status through a structured co-creation process and to establish transparency regarding its market position: Where does GVG Glasfaser stand today? What are its strengths, and where might its weaknesses lie? Building on this, we aimed to develop a clear strategic roadmap for online marketing for the next one to three years.

Another key outcome should be a concrete, prioritized roadmap of actions that includes both short-term "quick wins" and medium- and long-term initiatives.

To begin with, a comprehensive analysis of existing online marketing activities was conducted. This involved a systematic evaluation of relevant channels, performance data, and the tools in use. At the same time, a structured competitive analysis was carried out, in which selected market competitors were examined in terms of their digital visibility, content, and marketing approaches.

The insights gained formed the basis for intensive workshops, during which the findings were collectively evaluated and further developed. As part of these workshops, a SWOT analysis was conducted, target audiences were refined, and a consistent strategic vision was developed. Building on this, key areas of focus for future online marketing were defined.

Subsequently, all results were consolidated and incorporated into a structured roadmap. This roadmap contains clearly prioritized actions, categorized by short-term implementation timelines and long-term strategic initiatives.

Through this project, GVG Glasfaser gained a transparent and data-driven view of its digital starting point as well as its position in the competitive landscape. The vision that was developed provides clear strategic guidance for all future marketing activities.

The prioritized roadmap enables focused implementation and efficient use of existing resources. This provides GVG Glasfaser with a solid foundation for systematically advancing its online marketing, sustainably increasing its digital visibility, and specifically supporting future growth.