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Touch points & interface design

Touch points & interface design

We make brands, products and services unmistakable - at all touchpoints and on all channels.

Together with our customers, we develop digital brand experiences that are continuously adapted to ongoing technological change and the changing wishes and needs of customers.

UX is not UI - a good frontend needs both

André Esch, Senior Project Manager

When developing a good and successful digital application, it is important to look beyond user interfaces (UI). The aim of good user interface design is to make the user interface usable and meaningful for users so that they can make operational decisions more easily.

A strategically thought-out and designed user experience as well as a clear and well-designed user interface are crucial for the customer experience. That's why technology and design go hand in hand in our projects.

Although the UI is the interface between man and machine and therefore the most important element in creating trust, it is not just about the look.

For a state-of-the-art presence of brands and companies, we utilize our skills in:

  • Consulting
  • Concept
  • Responsive
  • Web design
  • Technical implementation

For a user interface to function as a whole, all aspects of interaction must be considered.

This is where the user experience begins: How are sites structured and organized, for example, and how do users navigate from A to B?

Andreas Pilz

Senior Project Manager

andreas.pilz@idmedia.com